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Sponsorship 380

Uniquely Integrated

Sports Marketing Programs

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National, Regional, and Local Reach

Multiple Touchpoints: Print, Online, Events

Customized Programs with Measurable Results

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Our Programs Go Above And Beyond

Whether you want to reach a national, regional or local audience, a SportsXpress sponsorship program can be designed to meet your specific needs and target audience. Our unique and integrated programs incorporate both physical and digital touchpoints all focused on the community sports fan – ensuring your branded message not only gets delivered to – but resonates with – your target market.


SportsXpress offers a wide range of customized products and services including:

  • Brand Based Content
  • Product Reviews
  • Custom Advertorials
  • Sponsorship Programs
  • Online Campaigns


Our unique direct marketing capabilities are driven by Canada Post’s comprehensive postal database, enabling pinpoint targeting combined with solid coverage.


Sports is a universal language, bringing together people of all ages, races, cultures, and religions to interact, cheer on and celebrate.

Whether you are participating as a fan, a volunteer, a worker, or a player, sports forges a powerful presence in our lives. There are hundreds of tournaments and sporting events taking place in different communities throughout the year.

SportsXpress offers marketers the opportunity to reach sports fans through on-site sampling programs, surveys, and contests.

Why Sports Marketing?

Research shows that participation, volunteerism and attendance at community sporting events is highly connected to families, higher education, and higher incomes (Source: Conference Board of Canada 2005, Strengthening Canada — The Socioeconomic Benefits of Sports Participation in Canada).

Organized sports communities are highly committed and extremely passionate about their sports. This unique and substantial market segment is based on a lifestyle that shares a deep common interest — their passion for the local sports scene!

Research shows that there is a very strong likelihood that participants, volunteers and attendees at organized community sporting events are from upper income families. The likelihood of participation is 5 times greater from $100,000+ households than from households earning $20,000 or less!


SportsXpress reaches families — with higher education and higher incomes. Reach PRIME CONSUMERS where they PLAY and make your brand top-of-mind!

SportsXpress offers a controlled circulation of over 100,000 copies, strategically targeted within selected market areas. Distribution regions include active sports communities with proven above average discretionary incomes (research based on amount spent on average recreational spent per household in the past 12 months).

SportsXpress is active in over 20 communities across North America and is published a minimum of six times per year in each region. VIEW FULL LIST


Are you ready to get in the game?

Please contact SportsXpress Sales Department
[email protected]

“Within a season of advertising in Sports Xpress, Peterborough Youth Basketball has witnessed significant growth. Our House League numbers are at a record high and we now proudly offer 17 Rep Teams! I firmly believe that the celebration of our athletes through the Sports Xpress magazine and website was a significant factor in this growth realization.
The graphic artists of Peterborough Sports Xpress do a fantastic job enhancing messaging to produce a professional final product. Scott Chewarty works tirelessly to ensure that the customer is completely satisfied with his creativity. He is professional, open, and flexible.
PYBA is grateful for the promotion of youth basketball in the region. Advertising with Sports Xpress is very effective, our data proves it!” Karan Leal, Rep Coordinator, Peterborough POWER

“Cougars/Renegades Hockey Canada is pleased to refer SportsXpress magazine because they have demonstrated ability and a willingness to help us market our franchise successfully. Martin has been very helpful in providing ideas on content to properly promote our brand and his magazine designers have been very helpful to our advertisers. We have a 6 issue commitment with them and we would recommend long term programs to successfully build your brand.”Mark Hetherman, General Manager, Burlington Cougars JR A Hockey Club